To get to know us a little better, check out the ‘Our Story’ section. In this post we will be sharing our journey – specifically, the birthing of our mission. For a more detailed and technical overview, we invite you to read our ‘White Paper’.
The philosophy behind the project is to reconnect the African diaspora to their roots by making their hometown food accessible wherever they find themselves. In acting for the common good we aim to free all the actors from existing platforms that have transformed food economic activities into monopolistic activities.
Our mission is to resolve three fundamental issues:
The birthing of the Mission
You might be wondering but why? Why we chose this mission. To be honest, this mission chose us, we didn’t choose the mission. It chose us every time we had to cook and we had nothing familiar in our cupboards to prepare. It choose us when we gathered with our newly made friends and we couldn’t share with them a taste of where we come from. It choose us every time a friend traveled and we had to inconvenience them by asking them to bring us back a taste of him.
This is a struggle most Africans abroad can relate with and though there were some options, these were often very expensive and scarce. This struggle affected us personally and birthed this mission to resolve the above-mentioned issues. We were not only motivated by the struggle but also seeing the joy and contentment a plate of Ndole, Alocos, Atieke, Bobolo, etc. brought when we gathered on the return of friend who had goodies from home, we knew we had to do something.
The mission was clear and now we had to start thinking how we were going to make it a reality. We wish we could say that this came as naturally as the mission came. The intricacies of starting such a project was not something to be taken lightly. We knew this would require a lot of effort and sacrifice from all of us but we were prepared. This is much bigger than just making African food accessible so we can have a taste of home. It’s a form of restitution, giving farmers back home and all those involved in the food industry a fair chance. In acting for the common good we aim to free all the actors from existing platforms that have transformed food economic activities into monopolistic activities.
If you interested in knowing how we plan on making our mission a reality, stay tuned for our next blog post where we will be sharing our plan and also where we are now in our journey. ‘Subscribe’ to be notified when there is a new post.